Copywriting Samples

Over the past decade, I've written copy for a number of industries and businesses.

The topics covered are varied and diverse. For instance, in the samples below, you'll find copy written for: a judgment recovery course, stock market advisory, health book, relationship audio workshop...

...Internet business opportunity, grants information kit, MLM business building program, squeeze page to capture leads online, copywriting course, a mortgage company and a hypnosis product.

Below is a cross-section sampling of some of the ads I've written that have produced over $55,000,000 in sales worldwide...

Here's one for a judgment recovery course:

"You won't believe how much money you can make!"

"Legendary Private Eye Accidentally Stumbles Upon Legal Way To Get Filthy Rich From Other People's... Debt!"

Best Part: He'll show you how to make up to $10,000 a month
or more from home in just 2 hours a day in this $200-Billion (that's $200,000,000,000!) industry almost nobody knows about.

Keep reading for all the exciting details below...

From: XXXX
Legendary Private Eye
Tampa, Florida

If you are interested in making a small - or large fortune - from home in your spare time this will be the most important website you will ever read.

Here's why:

My name is XXXX and for over 25 years I've been a sought-after private investigator.

Some of my noteworthy clients include: ABC, NBC, CBS, Harpo, Inc. (Oprah Winfrey's company), General Electric Credit Corporation, Indiana Attorney General, Major League Baseball, Playboy Enterprises, State Farm Insurance, Time Warner, Motion Picture Industry of America and Trammel Crow to name a few.

In the 1980's, I was working on various asset investigations for Trammel Crow. Which is one of the largest commercial property management companies in the world. During a routine trip to the courthouse I discovered...

The Biggest, Yet Most Unknown,
Money-Making Secret In America!

I know that's a bold statement and intend on proving every word of it to you.

Because of my investigative skills - I am a graduate of the Department of Treasury-IRS Financial Investigative School - I researched this opportunity and untapped market to make sure it was for real. After all, I'm as skeptical as you.

What I found out blew me away! I couldn't believe no one at the time knew about this. Let me tell you why my little discovery really can make you rich...

Here's one for a stock market advisory service:

Former Goldman Sachs and Morgan Stanley Intern Exposes...

The Stock Market's Secret "Double-Dip" Factor

This hair-trigger event almost  nobody
knows about could help you...

Lock in profits TWICE  on each single trade
you make from now on... without scalping... and...

Turn your trading account into a daily income machine with the potential to secure up to DOUBLE-DIGIT  returns consistently from   a handful of trades starting as soon as tomorrow... 

"[This event] has become critical due to supercharged ETFs...more program trading by high-powered market makers such as Goldman Sachs, and risk-leery hedge funds..."

-- Barron's

Dear Investor,

Only the "Big Money" is supposed to know about this but...

You're now going to discover perhaps the biggest profit opportunity the stock market has to offer ALL traders.

It happens every single trading day. And with such regularity, you can literally set your watch to it. Anyone knowing what to look for can profit from this event. However, only a small fraction of traders take advantage of it.

Because it's "hidden" in plain sight.

Although this event has been written about in top financial publications such as Barron's...

... street-level traders simply have no clue.

The few traders who capitalize on it aren't talking, either. They tend to keep it to themselves and for good reason.

When you can legally profit two times on a single trade... and... watch your money as much as triple in one day it makes sense not to let everyone else in on your secret.

I'll tell you when it happens in a moment. Plus, I'll reveal how it works so you too "double-dip" on almost every trade.

Right now, let me show you how to...

Reap Staggering Returns
in a Matter of Minutes

Here's one for a health book:

Forbidden Health Secrets Report

Nobel Prize Scientists
Reveal The Key To
Perfect Health

Overcome the genetic "defect" that causes disease...

Flush out the common cold and deadly flu pathogens within 48 hours...

Even slow down the aging process and live well beyond the 100-year mark... 

Now, for the first time ever, an alternative health genius
(with no connection to the trillion-dollar medical and
pharmaceutical “industry”) finally comes forward to
reveal the secret natural substance and a simple
immune boosting regimen so powerful the
medical underground is calling it...

  The Breakthrough Alternative
Health Miracle Of Our Time


John L. Anghelache
South of Chicago

Dear Friend,

Over 67 years ago, scientists discovered an all-natural miracle substance.

Clinical trials proved (beyond a shadow of a doubt) this was the "missing link" to almost perfect health. In fact, by using this substance anyone could virtually eliminate infectious disease from their lives. Why haven't you heard about it yet? Good question. 

"The biggest, costliest and most genocidal lie of the 20th, now into the 21st century, is that you cannot cure... all sorts of infectious diseases with ... doses of (the secret substance)...."

R. Cathcart, M.D.

The answer may shock you because the fact is...

Big Pharma And Your Doctor
Want To Keep It A Secret

They've hidden the truth long enough. Because there's practically no money in it for greedy pharmaceutical giants and medical doctors.

Now the cat's out of the bag and you benefit.

Let me ask you a question: How would you like to possibly never catch a cold, flu or any other infectious disease for the rest of your life? And live happy and healthy even after reaching your 100th birthday?

Dont' laugh.

Not only is this possible... but... people all over the world already enjoy healthy lives.

So can YOU!

I know you may think I'm "crazy", but in the near future, everyone who wants almost perfect health will see the truth of what I'm about to tell you.

You see, I just discovered the secret to correcting the genetic defect that makes us sick and kills us way before our time. It's too amazing to keep a secret any longer. If you'll give me just 5 short minutes your life will change for the better forever. Because I'm about to reveal to you what

Alternative Health "insiders" and Nobel Prize winning scientists have known for over half a century.

The big deal is about a natural bio-chemical susbtance (our bodies stopped producing for unknown reasons) and an inexpensive regimen that if followed can...

Here's one for a relationship audio workshop:

You don't have to be a helpless victim... 

"Famous Therapist Shows Women
How To Break Free From Abusive
Relationships And Steer Clear
Of Dangerous Men"

Read  Every Word Of This Website Like Your Life Depends On It... Because... It May

XXXX, M.A., (author of "XXXX") is a world-renowned psychotherapist who helps women deal with abusive or dangerous relationships and domestic violence.

She has been featured on over 50 television shows including...

  • CNN: Anderson Cooper 360 
  • Life & Style 
  • Fox News In The Morning 
  • ABC 7 News Morning Show 
  • CBS 2 This Morning 
  • And dozens of others 

What she has to say can help you avoid or escape a domestic situation heading for catastrophy.

The "Virginia Tech Massacre" might never have happened if the perpetrator's room mates and the school officials had this crucial information. Our unstable society is getting worse every day. No one is immune from domestic violence or its aftermath.

What XXXX reveals here has never been more pertinent.

To learn more, keep reading...

Dear Friend,

If you're sick and tired of living in fear of your spouse or significant other... or... you want to make sure you'll never be a victim of domestic violence...

This Will Be The Most
Important Message You
Will Ever Read

Here's why...

A few years ago something happened that changed my life forever.

One of my patients was a married woman. She came to me to talk about the mental, emotional and physical torment she was tolerating from her husband. Based on what she revealed, I knew her husband had the potential for destructive violence. I warned her.

Unfortunately, she didn't listen. She felt that she "knew" him and his tendencies. After all, the abuse in the relationship had gone on for years. She was sure it wouldn't escalate.

But it did.

Despite trying my hardest she would not listen. Not too long after our counseling session she was shot in the head. Killed right in front of her two young children by her husband.

This sad story is what sparked me into action. I never wanted to see this happen again to any woman. No one deserves to live in fear of another person. Especially a spouse or boyfriend. The truth is, there are many men who suffer mental and emotional problems. These problems surface in their relationships in the form of verbal, emotional and outright physical lashing out.

I've worked as a clinical therapist for over 20 years.

The majority of my time has been spent in personal one-on-one and small group settings. However, I knew deep inside, in order to help as many women as possible I had to reach out to the masses.

In 2005, I released my blockbuster book entitled... XXXX.

Women from all over the world expressed their appreciation for this book.

Because it answered many of their questions and helped them to break the cycle of picking the wrong man. Women finally had an explanation of...

How To Keep Dangerous
(Even Psychopathic)
Men Out Of Their Lives

 Here's one for an Internet business opportunity:

After he stopped listening to the gurus everything changed...

"Lazy Computer Geek From
Alabama Cracks The Code To
Earning An Automatic Seven
Figure Income Online"

... and decides to share his secret Internet
Asset System (anyone can use to build a simple
"hands off" cash-churning Internet business
from home) with 1,000 lucky people...

Best Part: What you're about to discover took XXX from clueless rookie to millionaire in less than two short years. He swears anyone can follow his step-by-step strategies for building a virtual empire of websites that flood you with profits 24 hours a day, 7 days a week... on auto-pilot.

The handful of people XXX has taught his methods to drag in tens of thousands of dollars per month without hardly lifting a finger.

Because his system is based on a solid process and turnkey software that does 95% of the work for you.  In fact, by doing what XXX teaches, you could make more money every month sitting on your couch than you do all year slaving away at a dead end job.

You don't need any special skills or experience. XXX's "push button" system is perfect for online webmasters and total newbies alike who have little to...

  • No internet marketing knowledge 
  • No money for advertising 
  • No HTML experience 
  • No software expertise 
  • No business background 

The only thing you must possess is a buring desire to get out of the darn rat race... and... the ability to follow simple instructions a 10-year old coudn't botch up.

Just to prove to you this is for real, here's what one of XXX's "beta tester" students reports...


$500,000 In Profits Online...


“Meeting XXX was the best financial thing that’s ever happened to me. I mean it. Prior to that I was getting so frustrated with the whole Internet thing. I was getting burned out at my job and making nothing online. In the Summer of 2005 I began putting XXX’s system to the test. By following his instruction and devoting about 20 hours a week on average I’ve been able to generate right at $500,000 in profits online. Simply amazing.” -- Lee T.

Dear Friend,

Running a comfortable home-based Internet business that produces huge and automatic profits IS possible.

If you would like to discover the real secrets to making $5,000... $10,000... $25,000 or more online on a monthly basis (while "working" part-time hours)... then listen carefully to what I'm about to tell you because...

This Website Could Change
Your Life Forever Starting In
The Next Few Minutes

Here's why:

The fact is you only need to know two things to make money online.

I think the best way to explain them is by telling you this story: James Williamson is a genius software engineer. For some time, he worked at PartyPoker. Then he met up with poker pro Gary Hewitt. The two of them hit it off and decided to create the most advanced online poker playing robot. This robot is so amazing it plays poker for you and earns between $39 and $74 per hour at online texas hold 'em.

To design the robot, James had Gary play something like 29,000 hands. Each hand Gary played was analyzed by a secret piece of software installed on his computer. The software created a database of how Gary played each hand. Then James programmed the robot to play texas hold 'em just like Gary.

Now they just turn on the computer, start an online poker game... and... let the robot do all the work. More important, James and Gary earn thousands upon thousands of dollars without doing much of anything.

They used Gary's proven system for making money at online poker with James' knowledge of software. By combining the system with the software, they earn obscene amounts of money from gambling on the Internet. (Sorry, the robot is not for sale at any price at this time.)

Which brings me back to the two "requirements" for making money online.

What are they? I'll reveal them to you right now...

Here's one for a grant information kit: 


Consumer advocate exposes...

The Great Grant Money Scam!

At last! He reveals the truth about how to qualify for legitimate cash giveaways in the form of free money grants from government agencies, foundations and corporations...  and... how to steer clear of Internet marketing cons who want to rip you off...

By Dewey Dolittle
Grant Industry Researcher

Dear Grant-Seeker,

The Internet is a hotbed of misinformation...

For this reason, if you would like the truth about getting free grant money... then... you'll first need to know...

How To Avoid The Grant Scams
And Schemes Costing Consumers
Millions Of Dollars Every Year

Listen close: Google the term "government grants" and you get millions of web pages.

Ask yourself this question... 

"Could all those web pages contain accurate
information about getting a grant?"

Of course not!

In fact, a lot of them are set up by affiliate marketers to make a quick buck. One of the most prevalent scams is this: Someone who knows nothing about - and has never obtained - grants sets up a "review" website.

The site is supposed to present authoritative and objective information about different grant books and programs. The marketer says something like they researched a bunch of grant programs and found several legitimate ones.

When you click on the links on their website you go to the home page for the product. If you buy, the affiliate marketer gets a commission.

There's nothing wrong with that... except... in a lot of cases, the affiliate marketer has never even bothered reading any of the books they promote. They have no clue what's accurate and what's garbage. You trust them and buy. And end up wasting your money.

To me... that's a scam.

My name is Dewey Dolittle.

I am a grant industry researcher. Recently, I came across an attorney and consumer advocate who is fed up with the inaccurate - and sometimes fraudulent - grant information on the Internet. (For security purposes, I need to keep his name a secret.) So he decided to do something about it. In the next few minutes, I am (with your permission) going to send you a fresh copy of his brand new book titled...

"The Grant Authority:
How To Create Your Own
Grant Success Story"

Here's one for an MLM business building program:


At last! Renegade network marketer and self-made millionaire, XXX, reveals her closely-guarded...

"Shortcut Secrets To
BIG MLM Profits"


  • What a small group of private coaching students discovered about making maximum money in network marketing... that... the industry does not want you to know! (You'll be shocked and surprised but it's the truth nonetheless.)  
  • How to turn a failing MLM business into a thriving success... without... all the stress and frustration most people endure! (This will put a smile on your face!)  
  • How to get two Free Reports that will supercharge your business... and... a Free "sneak-peek" at the brand new MLM profits system that could put six-figures in your bank account in the next 12 months...  

Dear Friend,

If you would like to know how a struggling network marketer could make a simple change in her business... and then... generate over $90,000 per month year after year... this is going to be the most exciting message you will ever read.

Here is why:

Between January and December 2008, I held a private coaching program with over 600 students. People from all over the world attended these "by-invitation-only" sessions. The lucky few who got in discovered...

What It Takes To Make
A Massive Income In MLM

Many of these people said this program changed their lives forever. I bet it did. Because I shared everything - and I mean everything - I know about building a business that works.

And, when it comes to building a profitable MLM "empire", I don't play second fiddle to anyone. You see, I know what it's like to work like a dog and make peanuts in MLM. I wasted 19 years trying to succeed in more opportunities than I care to remember.

Dropping out of the whole industry seemed like a good idea. Sometimes I felt like maybe I wasn't cut out for network marketing. Nothing seemed to work for me.

"The turnover rate in MLM sales is high; in most programs, as many people drop out as join up in a given year."

-- Consumers' Research Magazine

I couldn't figure out why. After all, my upline promised me the world if I only showed "the plan" to enough people. Talked to enough friends and family members. And believed in the product and opportunity.

Yet, after doing all those things, I was broke, misearble and lonely. Sounds familiar doesn't it? At one point, I thought something must be wrong with me.

Soon after I realized nothing was wrong with me. And nothing is wrong with you, either. What is wrong - terribly wrong - is the way the industry teaches us to build our business.

The bottom line is...

Here's one for an online "squeeze" page:


Small business owners who don't know these  cash flow marketing strategies can lose out on up to  90% of potential profits.

 FREE  Videos Reveal...

Proven Cash-Generating Secrets Any Business Can Use To Multiply Profits

Best Part: These Tested Techniques Are Dirt-Cheap, Easy To Implement And Produce Huge Bottom Line Revenue Boosts Quickly In Any Economy...

  • Video #1   -- The Only Three Ways Proven To Grow A Small Business! (You'll discover a simple formula that can double your income in the next 12 months!) 
  • Video #2 -- How To Get Flooded With More Customers, Clients And Patients Than You Can Handle! (You get a complete, step-by-step system that combines proven offline and online marketing methods for generating leads and turning them into paying customers!) 
  • Video #3  -- How To Extract More Money From Each Customer! (You'll see how easy it is to get customers to spend more money on your products and services... even if... the competition is cheaper!) 
  • Video #4 -- How To Get People To Buy More Often! (You'll learn the biggest secret to creating continuous profit windfalls in your business!) 
  • Video #5   -- The Small Business Success Blueprint! (You'll finally understand how to develop a business that produces the highest income possible for you!) 

Enter your email address in the form below and you'll receive access to the first video in the next few minutes. Then, every other day, you'll receive the rest of the videos. Each video is short - between 10 and 15 minutes long - and gives you actionable strategies you can use in your business right away!

(email form goes here) 

Here's one for a course on copywriting:

Attention business owners...

"What If You Knew The Secret Of The Single Most  Profitable Advertisement In History?"

At last! You can stop losing money on ads that don't work... and... start creating online and offline promotions that generate serious cash flow for your business...

If you would like to find out how world-class advertising is really created... and... use this secret to produce promotions that can make you rich... then this will be the most exciting message you will ever read.

Here's why...

In 1974, Martin Conroy - then vice president of BBD&O advertising agency - wrote a sales letter that...

Brought In An Estimated
In Gross Revenues!

The letter consisted of two pages printed front and back. It was mailed in a small No.7 envelope. Industry experts believe no other piece of advertising ever earned as much money as this letter. You see, it only ran 780 words. When you divide $2 billion - in gross revenues over its lifetime - by 780 words that means the letter earned $2.56 million per word.

Conroy was commissioned to write this letter to sell subscriptions to The Wall Street Journal. It is considered the most successful sales letter of all time. Why? Because it mailed for 28-years straight with almost no changes to the original copy.

This letter became the legendary "unbeatable" control.

Year after year it mailed in the tens of millions. Many tried, but no one beat Conroy's control for nearly three decades. In the process, it made The Wall Street Journal  the top financial publication in the country. The publishers became filthy rich. Martin Conroy etched his name in advertising history... and... carved out a reputation as perhaps the best modern day copywriter.

The big question is: What was Conroy's secret to writing his blockbuster letter... and...

How Can You Use The Copywriting
Secret Of The Most Successful Sales
Letter Ever Written To Hit Advertising
Homeruns In Your Own Business?

Actually, the answer is simple.

Here's one for a mortgage company:


Don't Even Think About Talking To A Bank Or Mortgage Company Before You Read This FREE Special Report...

NORTHWEST IN - If you are seriously interested in buying the right home at the right price while avoiding all the costly mistakes most home buyers (even experienced ones) make then, this is going to be the most important message you'll ever read.

Here is why:

Recent studies reveal that homebuyers make several financially devastating (but preventable) mistakes when shopping for a home.

In answer to this critical issue a free consumer report has just been released by industry experts which outlines a...

Sure-Fire System To Buying
A Home The Easy Way!

Here are some of the amazing facts you will learn when you read this free report:

Here's a complete "damaged set" offer for a hypnosis product:

(Name of product)...67% OFF… Limited Supply!   


“Graphic Design Mistake Forces FIRESALE Of The Best Self-Hypnosis Program On The
Entire Internet!” 



123 Main St.

Somewhere, USA 00000


Dear Friend, 


     My graphic designer screwed up BIG TIME and you’re going to benefit as a result. 


     Here’s how: I recently had 325 units of my best-selling self-hypnosis program redesigned and repackaged. I handed the project over to my graphic designer. He was supposed to give the CD’s a new look.   Instead – by mistake – he designed a gaudy silver background with black letters. It looks awful.


     I should have inspected the final design before giving the go-ahead to have the units manufactured. But I didn’t. And I can’t possibly sell these 325 units for the regular price of $295.


     Despite this blunder, the content is perfect. The seven CD’s work. The CD-Rom with the 410-page transcript also works perfectly. The three bonus advanced CD’s are also in perfect working condition. The problem is these units are not pretty. For this reason, you can… 


Get “The Product Name”  

Program For 67% OFF What Everyone Else Has To Pay! 


     Here’s the bargain I have for you: I can’t sell these “cosmetically-challenged” programs at full price. So, instead of chucking them in the dumpster… I’d like to offer them to you for 67% off… just $97. You get the entire program with all the bonuses… and… the same generous guarantee. There is no difference in the content. You just save 67% off!


     These deeply discounted units will go fast. Only 325 units are available… and… this letter will soon be in the hands of 58,539 of my best customers and subscribers. Take advantage of this one-time only offer by going to this web page now:






                                                                                                (Blue ink signature here) 



Master Hypnotist 


P.S.  Thank you for reading this brief letter. Now hurry and get one of the remaining sets of   my best-selling self-hypnosis program for 67% OFF what everyone else has to pay.


            Go here now:





That's just a small sampling of some of the advertising I've created recently. As you can see, it covers a very broad range of industries, markets and businesses.

In any case, if you're thinking about hiring a copywriter, you might want to get in touch.

Because I've just figured out a way to boost the response of just about any online or offline promotion. Most copywriters do not know how to use this little "gem" to improve results. When applied properly it is the single best way to skyrocket sales. Hands down.

So, email me today.

If I am still available, I will let you in on this copywriting strategy and let you know how we can use it to get more people buying your products and services.

My email is...

john @